Privacy Policy
Welcome to the MMERCADOR!
The following 'Cookies Policy' is based on our principles and values. We take your privacy very seriously and therefore protect your personal data.
Our website uses 'cookies' to improve performance, ensure security, enhance your browsing experience so that we can offer a more personalized navigation.
The information obtained through cookies does not allow the identification of personal data of the user and, therefore, is treated by MMERCADOR as non-personal information, however, if there is any change in the applicable legislation and these data become considered personal information, MMERCADOR will observe the relevant legislation. This policy provides the main information related to the use of cookies on our website.
DEFINITIONS
1. a) Local storage: industry standard technology that allows a website or app to store and retrieve data from a user's computer, mobile device, or other device.
2. b) Device identifier: codes that enable the identification of a mobile device, whether persistently or temporarily, such as Advertising ID or Operating System ID.
3. c) Pixel tag: small blocks of code on a web page that allow them to perform actions such as reading and storing cookies and transmitting information to MMERCADOR. The resulting connection may include information such as a device's IP address, the time a person viewed the pixel, an identifier associated with the browser or device, and the type of browser in use.
4. d) MMERCADOR platform: designates the technological platform available to event organizers and venues, facilitating the sale of tickets, event registration, event contribution billing, and participant management, accessible at the electronic address https://www.mmercador.com.
5. e) Personal data treatment: any operation carried out with personal data, such as those referring to collection, production, reception, classification, use, access, reproduction, transmission, distribution, processing, filing, storage, elimination, evaluation or control of the information, modification, communication, transfer, dissemination, or extraction.
Considerations about Cookies
1.1. Cookies are files that contain an identifier (a sequence of letters and numbers) sent by a server to a specific browser that stores it. The identifier is then sent back to the server whenever the browser attempts to access a page from the server.
1.2. Cookies can be 'persistent' or 'session-based.' A persistent cookie will be stored by a browser and remain valid until its expiration date, unless deleted by the user before this date. A session cookie, on the other hand, will expire at the end of a user's browsing session, when the browser is closed.
1.3. MMERCADOR treats information obtained through cookies and other technologies as non-personal information. However, to the extent that IP address or similar identifiers are considered personal information under applicable law, MMERCADOR will treat such identifiers as personal information.
2. Use of Cookies
2.1. MMERCADOR uses cookies and other technologies for the following purposes: a) Authentication: indicates that the user is logged in, in order to provide appropriate features and understand how the user uses and accesses the MMERCADOR platform;
1. b) Advertising and measurement: helps to analyze browsing behavior, to deliver and measure ads, make them more relevant, and analyze the content and use of products and services;
2. c) Security and integrity: helps to maintain the security of services, providing support or activating security features and helping to detect activities that violate our legal policies;
3. d) Features and services: helps to provide products and services and personalized content;
4. e) Performance: helps to provide the best possible experience, such as helping to route traffic between servers and realizing how quickly the service is loaded for different people. Occasionally, information may be stored in the browser or device so that the features in use load.
2.2. The user can manage their cookie preferences and other similar technologies from their browser or device settings, by rejecting or deleting certain cookies and technologies. However, this may compromise the provision of services or prevent the functioning of certain features that they integrate. Below, we list some URLs where the user can manage such preferences:
- https://support.google.com/chrome/answer/95647 (Chrome);
- https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences (Firefox);
- https://www.opera.com/help/tutorials/security/cookies/ (Opera);
- https://support.microsoft.com/en-gb/help/17442/windows-internet-explorer-delete-manage-cookies (Internet Explorer);
- https://support.apple.com/pt-br/guide/safari/sfri11471/mac (Safari);
- https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy (Edge).
3. Third-party Cookies
3.1. The service providers used by MMERCADOR may use cookies and other technologies of their own to identify the browser and device used, in order to offer targeted advertising of MMERCADOR when the user accesses third-party websites or apps. These third parties may also provide MMERCADOR with information about the performance of marketing campaigns developed.
3.2. The user can opt-out of the above-mentioned third-party advertising services through the tools:
1. a) 'YourAdChoices': http://optout.aboutads.info/?c=2&lang=ENb b)'Evidon':http://info.evidon.com/companies?cc=pt_br&external_opt_out=true&opt_out=true&opt_out_only=true
2. Tracking Technologies
4.1. MMERCADOR may use other tracking technologies, such as web beacons (sometimes called 'tracking pixels,' 'pixel tags,' or 'clear gifs'). These technologies also help Organizers learn more about interest in certain events. In many cases, these technologies rely on cookies to function properly.
4.2. MMERCADOR may use a click-through URL linked to platform content. By clicking on one of these URLs, users may have personal data processed, based on MMERCADOR legitimate interest, to understand interest in certain topics and evaluate the effectiveness of communications with users.
5. General Provisions
5.1. By browsing the MMERCADOR platform and using its features, users accept all the provisions in this Policy and other legal policies that are in force on the date of access. Therefore, it is recommended that users keep themselves updated.
5.2. This Cookie Policy is subject to constant improvement and refinement. Therefore, MMERCADOR reserves the right to modify it at any time, according to the purpose of the MMERCADOR platform, as well as for compliance and legal conformity of dispositions of laws or equivalent legal norms, and it is the responsibility of users to check it whenever accessing the MMERCADOR platform.
5.3. Any tolerance for any violation of the terms and conditions contained in this domain will be considered mere liberality and will not be interpreted as novation, invoked precedent, waiver of rights, tacit amendment of contractual terms, acquired right or contractual amendment.
5.4. If any provision of this Policy is deemed inapplicable or without effect, the rest of the rules continue to be in force, without the need for a judicial measure that declares such assertion. The terms described herein will be interpreted according to Brazilian legislation.
5.5. Communication between MMERCADOR and the user must be carried out through the service channels indicated and made available on the MMERCADOR platform, especially through the email address info@mmercador.com
5.6. The jurisdiction of the Florida State, is elected to resolve any doubts arising from this Agreement, excluding any other jurisdiction, however privileged it may be.